Moncler

Jun 2026

Moncler Grenoble’s SS26 campaign masterfully synthesizes the brand’s high-performance DNA with the raw, cinematic expanse of the desert. Captured by photographers and directors Gus&Lo, the project leans into a rugged, exploratory aesthetic, framing the latest collection against the stark silhouettes of saguaro cacti and arid mountain ranges. The visual narrative relies heavily on natural light, utilizing the golden hour to bathe the utility-focused apparel in warm, evocative tones that underscore the garments’ technical integrity. Through a series of editorial lifestyle portraits and sweeping, wide-angle cinematic frames, the campaign elevates functional outdoor gear—such as layered technical jackets, quilted vests, and utility-driven trousers—into the realm of high fashion. Stylist Sabino Pantone curates an earthy, muted palette punctuated by vibrant strategic accents, while hair stylist Kelly Peach and makeup artist Jo Strettell maintain a grounded, authentic beauty direction that mirrors the harsh yet beautiful landscape. Featuring models Aiden Andrews, Mia Regan, and Nixon Soglo, the work effectively channels a sense of quiet adventure. Techniques like low-key chiaroscuro lighting and soft-focus natural light photography add a refined, artisanal texture to the imagery, grounding the performance-ready pieces in a tangible sense of place. This project stands as a sophisticated exploration of the intersection between technical outerwear and evocative, landscape-driven fashion storytelling.

Editorial, Lifestyle, Cinematic

Natural light

Outdoor & Performance Apparel, Fashion