Moncler

Apr 2026

Moncler redefines the intersection of seasonal utility and high-end aesthetics with its Have A Puffy Summer campaign, a project that skillfully maneuvers the brand away from its winter heritage into a lighter, more vibrant narrative. Through the sharp, discerning eye of photographer Gabriele Rosati, the campaign employs editorial minimalism to highlight the intricate textures of summer-ready technical sportswear. Model Zaram Obasi anchors the series, bringing a focused, neutral presence that allows the collection’s vibrant palette—ranging from sun-drenched yellows to soft sage greens and high-gloss pinks—to take center stage. By utilizing a stark, seamless white backdrop, the imagery leans into a clean, high-key aesthetic that prioritizes the interplay between quilted fabric and structured layering. The juxtaposition of technical jackets with crocheted bucket hats and plush, puffer-inspired accessories creates a visual language that feels both modern and inherently playful. These portraits, characterized by precise studio strobe lighting balanced with natural light, emphasize a sophisticated contrast between smooth synthetic surfaces and raw knit textiles. Ultimately, the project serves as a compelling masterclass in contemporary fashion photography, successfully stripping away environmental distraction to celebrate the tactile details of the garments while maintaining a cohesive, elevated brand identity that resonates within the luxury fashion sector.

Editorial, Vertical

Natural light, Studio strobe

Luxury Fashion Houses, Fashion