Fendi

Feb 2024

The Fendi Spring 2024 ad campaign serves as a masterclass in modern luxury fashion, blending high-end editorial minimalism with a playful, graphic sensibility. Under the creative guidance of Ronnie Cooke Newhouse and Karl Bolander of Agency House + Holme, the campaign translates the house's latest vision into a series of striking visuals that emphasize color-blocking and bold material textures. Photographer Steven Meisel captures the essence of the collection, utilizing studio strobe techniques to ensure the rich leather of the iconic Baguette handbags and the intricate layering of the ready-to-wear pieces take center stage. The project leans into a clean, professional aesthetic, juxtaposing the raw elegance of models like Anok Yai and Liu Wen with surrealist 3D render and CGI backdrops that suggest a dreamlike sky. The creative direction, supported by the artistic oversight of Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi, is elevated by the precise styling of Oliver Rizzo. With hair by Guido Palau and makeup artistry from Pat McGrath, the imagery feels both timeless and forward-looking, grounded by Mary Howard's set design. This commercial campaign succeeds by striping away visual clutter, allowing the vibrant accessories and structured silhouettes to narrate a sophisticated story of seasonal transition that resonates across the global fashion landscape.

Commercial

Luxury Fashion Houses, Fashion