Fendi

Nov 2023

For the Fendi Winter 2023 Gift Guide, the luxury fashion house unveils a curated, vintage-inspired collection that masterfully synthesizes heritage craftsmanship with a contemporary editorial lens. Under the creative direction of Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi, the campaign leans into a sophisticated, high-contrast aesthetic that celebrates the iconic FF monogram across a diverse array of accessories and ready-to-wear pieces. Photographer Johnny Dufort captures the essence of the season through a series of polished portraits and lifestyle shots, utilizing a mix of natural light and studio strobe techniques to accentuate the tactile qualities of crinkled leather, metallic hardware, and elaborate fabric drapery. The project features models America Gonzalez, Rachel Marx, Kerolyn Soares, and Steph Shiu, whose presence is elevated by the intricate hair styling of Jawara and makeup artistry by Hannah Murray. With set design by Max Bellhouse, the imagery channels a rhythmic, symmetrical composition against backdrops of soft, gathered fabrics and warm wood paneling, effectively bridging the gap between commercial product photography and high-fashion storytelling. By blending ornate detailing with minimalist backdrops, the campaign presents a cohesive vision of modern luxury that feels both intimate and grand, grounding the season’s bold geometric prints and crystal-embellished accessories within a refined, meticulously art-directed frame.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion