Fendi

Jul 2023

Fendi channels a masterclass in modern luxury through its Fall 2023 ad campaign, a project that seamlessly bridges the gap between high-fashion editorial and sharp commercial appeal. Under the guidance of Women's Creative Director Kim Jones and the visionary creative direction of Ronnie Cooke Newhouse and Karl Bolander, the campaign explores the intersection of heritage craftsmanship and contemporary silhouettes. Renowned photographer Craig McDean captures the collection with clinical precision, utilizing deliberate studio strobe lighting to elevate the intricate textures of knitwear, lace, and supple leathers against stark, contrasting backdrops of deep navy and neutral beige. The visual narrative leans into a refined, minimalist aesthetic where the human form becomes a canvas for structural elegance. The casting, curated by Shelley Durkan, brings together a diverse ensemble including Rianne Van Rompaey, Julia Nobis, and Mona Tougaard, who collectively embody the collection's sophisticated poise. Stylist Melanie Ward emphasizes this layered approach, pairing asymmetric garments with the brand's iconic handbags, while hair styling by Anthony Turner and makeup by Peter Philips provide a polished, high-definition finish. By integrating geometric hardware with clean-lined apparel, the campaign creates a compelling dialogue between classic Roman heritage and forward-thinking design, ensuring every accessory remains the focal point of this masterful display of modern fashion.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion, Fashion