Coperni

Mar 2024

For the Spring 2024 ad campaign, Coperni explores the intersection of high fashion and sonic architecture, curating a visual language that feels as precise as it is surreal. Under the creative direction of Sébastien Meyer, alongside Kevin Tekinel and Charles Levai, the brand leans into an industrial, modernist aesthetic by placing models within the rigid, repeating geometry of anechoic chambers and sound-dampening foam panels. Photographer Karim Sadli captures this environment through a mix of crisp studio strobe lighting and natural light, emphasizing the interplay between organic human form and the stark, synthetic surroundings. The campaign channels a sense of editorial minimalism, where the focus remains steadfastly on the sculptural quality of the garments and the metallic finish of the accessories, including standout items like a gold French horn and a digital-inspired circular handbag. Stylist Helena Tejedor complements these silhouettes with a sleek, polished approach to fashion, while hair by Stephane Lancien and makeup by Christelle Cocquet refine the look, ensuring each portrait remains sharp and intentional. Through clever use of macro techniques and chiaroscuro lighting, the imagery transcends traditional commercial photography, instead offering a meditation on form, texture, and the relationship between luxury fashion houses and the spaces they inhabit. The resulting narrative is one of calculated equilibrium, masterfully balancing the softness of the human subject against the cold, architectural perfection of the staging.

Editorial, Commercial, Vertical, Commercial, Vertical

Luxury Fashion Houses, Fashion, Fashion