For their Holiday 2024 ad campaign, Coperni pivots from the traditional polished fashion editorial, instead leaning into an intimate, canine-centric narrative that feels both subversive and undeniably festive. Under the creative direction of Sébastien Meyer, Arnaud Vaillant, Kevin Tekinel, and Charles Levai, the luxury fashion house captures a series of character-driven portraits that bridge the gap between high-end accessories and the warmth of domestic holiday life. With direction from Studio L’Etiquette and production by Division Global, the campaign employs a cinematic quality—utilizing natural light, shallow depth of field, and the soft, organic texture of analogue film—to frame an eclectic cast of dogs, including Pippa, Tupac, Harry, Neo, and Prosper. The integration of 35mm film aesthetics and deliberate typography creates a cohesive visual identity where designer handbags and sleek footwear share the spotlight with playful, four-legged companions. Set design by 5inq Studio provides the grounding for this lifestyle-oriented approach, transforming the classic fireplace-and-gift-box trope into a sophisticated, editorial playground. By eschewing conventional human-centric advertising, the campaign reads as an authentic, tongue-in-cheek celebration of the season, ensuring that the Coperni brand remains top-of-mind while simultaneously delivering a narrative that feels refreshingly grounded. The result is a series of images that feel like quiet, personal snapshots rather than staged advertisements, perfectly capturing the spirit of a bitchin holiday season.
