Versace

Jul 2026

Versace’s Fall 2026 ad campaign serves as a masterclass in controlled chaos, blending high-end luxury fashion with an intellectual, archive-focused aesthetic. Under the creative direction of Ferdinando Verderi, the campaign leans into a scholarly, curatorial atmosphere, with legendary photographer Steven Meisel capturing the collection through a series of evocative, overhead perspectives. The visual language relies heavily on a saturated, flat-lay editorial style, where models like Saar Mansvelt Beck and Wiley Rhoads are enveloped by a deliberate clutter of art books, Greek mythology journals, and archival Versace literature. By juxtaposing the structured intensity of leather garments and gold-hardware accessories against soft, vibrant carpets and fresh irises, the campaign creates a tactile experience that highlights the interplay of textures. With styling by Karl Templer and the precise hair and makeup artistry of Guido Palau and Pat McGrath, the imagery maintains a polished, composed elegance. The project masterfully bridges the gap between commercial lifestyle photography and high-fashion editorial, utilizing both natural light and crisp studio strobe techniques to define depth and form. Set design by Mary Howard anchors the scene in a world of refined taste, effectively transforming the brand's identity into a lived-in, literary reality that feels both timeless and aggressively contemporary, solidifying the collection's narrative power within the luxury market.

Editorial, Lifestyle, Vertical

Studio strobe

Luxury Fashion Houses, Fashion