Miu Miu

Jul 2026

For the Miu Miu Fall 2026 campaign, creative directors Miuccia Prada and Christopher Simmonds orchestrate a nocturnal vision that masterfully balances high-fashion editorial polish with a gritty, cinematic atmosphere. Photographed by Zoë Ghertner, the series unfolds within the stark, expansive environment of an urban parking lot at night, where the interplay of harsh overhead floodlights and wet asphalt serves as a backdrop for the collection's textural intensity. Featuring Hailey Bieber and Xiao Wen Ju, the campaign leans into a deliberate, low-key chiaroscuro lighting style, emphasizing the contrast between voluminous faux-fur trapper hats, tailored wool suiting, and the sleek sheen of Miu Miu’s signature leather handbags. Through the lens of a commercial fashion campaign, the project highlights a sophisticated dialogue between soft, tactile winter layers and the sharp, reflective surfaces of the urban landscape. Styling by Lotta Volkova reinforces this modern, minimalist aesthetic, where slicked-back hair and tinted eyewear complement the structured silhouettes. By utilizing flash and natural light to capture pronounced lens flares against the darkness, the imagery achieves an evocative, mood-driven visual narrative that defines the season. This editorial project succeeds in anchoring Miu Miu’s playful luxury within a grounded, nocturnal reality, resulting in a cohesive series that feels both raw and impeccably curated.

Lifestyle, Editorial, Cinematic, Cinematic

Natural light, Natural light

Luxury Fashion Houses, Fashion