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·Fall 2026 Ad Campaign

Close-up from behind of a model standing on wet asphalt at night wearing silver Miu Miu sneakers against backlighting.

Hailey Bieber wearing tinted sunglasses, a black leather jacket, and carrying a tan leather shoulder bag outdoors at night.

Model Xiao Wen Ju wearing a faux fur trapper hat and charcoal tailored jacket while holding a leather bag in a lit carpark at night.

Model Xiao Wen Ju wearing a textured grey fur coat and holding a tan leather mini handbag in a parking lot at night.

Xiao Wen Ju wearing a cream long-sleeved mini dress and holding a brown leather handbag in an outdoor parking lot at night.

Xiao Wen Ju wearing oversized square wireframe tinted glasses and a black textured coat against nighttime lights.

Model Xiao Wen Ju wearing tortoiseshell sunglasses and a brown leather jacket outdoors at night in the Miu Miu campaign.

Xiao Wen Ju wearing black oval sunglasses, a white collared shirt, and a grey blazer under night floodlights.

Hailey Bieber wearing tinted oval sunglasses, a black headband, and a black leather jacket at night.

Hailey Bieber wearing tortoiseshell sunglasses with pink tinted lenses and a shearling-trimmed jacket at night.

Close-up of bare legs wearing brown leather slip-on loafers standing on wet asphalt with colored light reflections.

Close-up of a model wearing black knee-high leather boots with rubber soles and a grey skirt on wet asphalt at night.

Close-up rear view of model wearing camel knee-high boots with pebbled soles and a white slit skirt on wet asphalt at night.

Close-up of bare legs wearing crystal-embellished cream sneakers with textured rubber soles standing on wet asphalt at night.

Close-up of a model standing on an asphalt road at night wearing tan leather lace-up hiking boots.

Model Xiao Wen Ju wearing a beige mini dress holding a black studded handbag outdoors at night under a streetlamp for Miu Miu.

Low-angle rear view of model walking in black Miu Miu sneakers with studded soles on wet pavement at night.

Model Xiao Wen Ju wearing a cream coat with brown shearling trim and carrying a leather handbag on wet asphalt at night.

Cropped view of a model holding a large brown leather Miu Miu handbag while wearing black knee-high leather boots on asphalt.

Miu Miu Fall 2026 Ad Campaign 2026

About

For the Miu Miu Fall 2026 campaign, creative directors Miuccia Prada and Christopher Simmonds orchestrate a nocturnal vision that masterfully balances high-fashion editorial polish with a gritty, cinematic atmosphere. Photographed by Zoë Ghertner, the series unfolds within the stark, expansive environment of an urban parking lot at night, where the interplay of harsh overhead floodlights and wet asphalt serves as a backdrop for the collection's textural intensity. Featuring Hailey Bieber and Xiao Wen Ju, the campaign leans into a deliberate, low-key chiaroscuro lighting style, emphasizing the contrast between voluminous faux-fur trapper hats, tailored wool suiting, and the sleek sheen of Miu Miu’s signature leather handbags. Through the lens of a commercial fashion campaign, the project highlights a sophisticated dialogue between soft, tactile winter layers and the sharp, reflective surfaces of the urban landscape. Styling by Lotta Volkova reinforces this modern, minimalist aesthetic, where slicked-back hair and tinted eyewear complement the structured silhouettes. By utilizing flash and natural light to capture pronounced lens flares against the darkness, the imagery achieves an evocative, mood-driven visual narrative that defines the season. This editorial project succeeds in anchoring Miu Miu’s playful luxury within a grounded, nocturnal reality, resulting in a cohesive series that feels both raw and impeccably curated.