Miu Miu

Jul 2023

For its Fall 2023 ad campaign, Miu Miu continues to refine the dialogue between intellectual rigor and effortless femininity, resulting in a series of images that feel both clinical and deeply personal. Under the sharp creative vision of Miuccia Prada and creative director Edward Quarmby, the campaign leans into a deliberate, minimalist aesthetic that strips away excess to focus entirely on texture and silhouette. Captured by photographer Zoë Ghertner, the work utilizes a blend of studio strobe and natural light to emphasize the rich tactile qualities of corduroy, sheer knitwear, and structured leather handbags. The series features a diverse ensemble of talent, including Mia Goth, Emma Corrin, and Ethel Cain, each bringing a grounded, neutral sensibility to the compositions. Stylist Lotta Volkova anchors the visuals, curating looks that emphasize layering and odd-couple pairings, such as sequined briefs with knits or sheer skirts over tailored blazers. By employing editorial split-frame techniques and clean, grey-toned studio environments, the campaign functions as both a commercial showcase and a thoughtful portrait of modern dressing. The imagery avoids traditional high-fashion bombast in favor of a quiet, deliberate framing that places the Miu Miu logotype as a central anchor, ensuring the brand identity remains clear amidst the play of light and shadow.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion