Loewe

May 2026

The Loewe Fall/Winter 2026 Precollection campaign is a masterclass in modern luxury, masterfully blending sculptural silhouettes with a grounded, coastal aesthetic. Through the lens of photographer Talia Chetrit, the collection comes to life in an editorial format that prioritizes tactile richness—highlighting suede, polished leather, and knitwear—against the bracing, expansive backdrop of the sea. Creative direction from art directors Carina Frey and Stefanie Barth channels a clean, minimalist energy, utilizing bold primary-adjacent colors that anchor the clothing’s complex geometry. The campaign transitions seamlessly from intimate, sun-drenched portraiture to precise macro studies of hardware and artisanal textiles, occasionally juxtaposed with surrealist 3D render and CGI elements to push the brand’s visual boundaries. Styling by Jodie Barnes brings a layered depth to the imagery, while hair by Holli Smith and makeup by Fara Homidi maintain an intentionally natural, even finish that allows the garments to remain the protagonists. Featuring a cast that includes actors Eva Victor, Isla Johnston, and Levon Hawke, alongside entertainer Seydou Sarr, the campaign reads as an exploration of contemporary poise. By weaving together high-contrast color palettes and soft, natural light, the precollection effectively moves between traditional editorial rigor and the accessible, lifestyle-focused demands of modern commercial luxury fashion.

Editorial, Commercial, Commercial, Commercial

Natural light, Natural light

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