Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller. The composition features a man seated outdoors on a patch of grass, positioned against a low, rustic miniature stone castle wall. He wears a deep navy v-neck sweater over a high-neck orange layer, wide-legged brown trousers, bright yellow loafers, and rests his hands on a dark burgundy leather handbag placed on the ground between his feet. The lighting is bright and even, capturing crisp textures in the clothing and the surrounding stonework and grass. The campaign creative direction was led by Jonathan Anderson and Dovile Drizyte, with styling by Benjamin Bruno.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign