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  • ·Loewe Pre-Fall 2024 campaign image by Juergen Teller
Man seated on grass against a stone miniature castle wall wearing a navy sweater, brown trousers, and yellow loafers with a burgundy handbag

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller. The composition features a man seated outdoors on a patch of grass, positioned against a low, rustic miniature stone castle wall. He wears a deep navy v-neck sweater over a high-neck orange layer, wide-legged brown trousers, bright yellow loafers, and rests his hands on a dark burgundy leather handbag placed on the ground between his feet. The lighting is bright and even, capturing crisp textures in the clothing and the surrounding stonework and grass. The campaign creative direction was led by Jonathan Anderson and Dovile Drizyte, with styling by Benjamin Bruno.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

man seated on grassman seatedman on grassnavy sweaterbrown trousersyellow loafersburgundy handbagleather handbag

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Garden

Context

Advertising Campaign
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