Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This vertical campaign image for the Loewe Pre-Fall 2024 ad collection was photographed by Juergen Teller at the Bekonscot Model Village in Beaconsfield, England. A prominent olive green leather tote bag stands upright in the foreground, juxtaposed against a small-scale model of a commercial building with yellow brick facade and blue shopfront. Large white capitalized text reading LOEWE spans the top of the frame against an overcast sky. The composition captures a playful sense of scale through Teller's distinctive photographic style, highlighting luxury leather craftsmanship within a whimsical miniature environment.

Style

Editorial, Vertical, Clean, Nostalgic

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Background

House

Context

Advertising Campaign