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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Archie Madekwe posing behind a miniature model building for Loewe Pre-Fall 2024 campaign, holding a black leather bucket bag.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

man behind miniature buildingman in denim topmanminiature buildingdenim topblack leather bucket bagleather bucket bagbucket bagblack bag

Description

This vertical advertising image for the Loewe Pre-Fall 2024 campaign was photographed by Juergen Teller at Bekonscot Model Village in Beaconsfield, England. The shot features actor Archie Madekwe posing behind a detailed miniature brick building, wearing a denim top with a prominent fabric necktie. In his hand, he holds a black leather bucket bag with an intricate braided handle. The creative direction was led by Jonathan Anderson and Dovile Drizyte, with styling by Benjamin Bruno, hair by Kei Terada, makeup by Daniel Sallstrom, and manicures by Ama Quashie.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Denim (50%)

Background

Set-dressed

Context

Advertising Campaign