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ProjectPre-Fall 2024 Ad Campaign
Elderly woman wearing red sunglasses and a dark fur stole against a wooden background

Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

elderly woman wearing red sunglasseselderly womanwoman wearing red sunglassesred sunglassessunglassesdark fur stolefur stolegold hoop earringsgold earringshoop earringscamel coatcamel-toned coat

Description

This portrait from the Loewe Pre-Fall 2024 ad campaign was photographed by Juergen Teller. The image features elderly actress Lesley Manville wearing striking red-framed sunglasses, gold hoop earrings, a dark textured fur stole, and a camel-toned coat. Her styling includes classic red lipstick and brushed-back blonde hair. The background consists of vertical wooden panels in warm brown and reddish hues. Large white typography spelling LOEWE appears across the top edge of the frame.

Style

Editorial, Vertical, Warm, Raw

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Camel (20%)

Background

Wood Texture

Context

Advertising Campaign