Logo
  • Home
  • ·Media
  • ·Loewe Pre-Fall 2024 campaign photograph by Juergen Teller
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Loewe Pre-Fall 2024 campaign image featuring a large purple handbag displayed on the balcony of a miniature brick house.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

purple handbagpurple baghandbagloewe handbagloewe bag

Description

This image for the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller, features a large purple handbag placed prominently across the balcony of a detailed miniature brick house model. The scene is framed vertically with natural outdoor lighting and crisp focus on the architectural details and the luxury leather accessory. Text across the top reads LOEWE in bold white lettering. The composition merges whimsical miniature set design with high-end fashion presentation.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Burgundy (100%)

Background

Residential Building

Context

Advertising Campaign