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Loewe Pre-Fall 2024 campaign image featuring a large purple handbag displayed on the balcony of a miniature brick house.

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image for the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller, features a large purple handbag placed prominently across the balcony of a detailed miniature brick house model. The scene is framed vertically with natural outdoor lighting and crisp focus on the architectural details and the luxury leather accessory. Text across the top reads LOEWE in bold white lettering. The composition merges whimsical miniature set design with high-end fashion presentation.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

purple handbagpurple baghandbagloewe handbagloewe bag

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalWarmClean

Techniques

Analogue / filmNatural light

Industries

Bags & Accessories

Background

Residential Building

Context

Advertising Campaign
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