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Man wearing a brown leather coat over a purple sweater lying on grass holding a large tote bag

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image from the Loewe Pre-Fall 2024 ad campaign features actor Dan Levy reclining on a manicured grassy terrain amidst miniature model aircraft. Photographed by Juergen Teller, the subject wears a brown leather coat over a vibrant purple knit sweater and grey trousers, while prominently displaying a large olive green leather tote bag. Large white bold typography reading LOEWE spans across the upper portion of the frame. The natural outdoor setting is captured from a high angle, highlighting playful proportions and distinctive textures characteristic of the brand's editorial direction.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

dan levyman in brown leather coatbrown leather coatleather coatman in purple sweaterpurple sweatergreen leather tote baggreen tote bagtote baggrey trousersblack glasses

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalWarm

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Garden

Context

Advertising Campaign
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