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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Man wearing a brown leather coat over a purple sweater lying on grass holding a large tote bag

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

dan levyman in brown leather coatbrown leather coatleather coatman in purple sweaterpurple sweatergreen leather tote baggreen tote bagtote baggrey trousersblack glasses

Description

This image from the Loewe Pre-Fall 2024 ad campaign features actor Dan Levy reclining on a manicured grassy terrain amidst miniature model aircraft. Photographed by Juergen Teller, the subject wears a brown leather coat over a vibrant purple knit sweater and grey trousers, while prominently displaying a large olive green leather tote bag. Large white bold typography reading LOEWE spans across the upper portion of the frame. The natural outdoor setting is captured from a high angle, highlighting playful proportions and distinctive textures characteristic of the brand's editorial direction.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Violet (30%)
Olive (20%)

Background

Garden

Context

Advertising Campaign