Madelin Fuller, Creative Director, Sydney

Description

This triptych fashion campaign image, directed by creative director Madelin Fuller in Sydney, presents three distinct vertical panels featuring models in casual summer attire. The left panel shows a person with curly hair wearing a pink polo shirt and red shorts against a warm pink architectural backdrop. The middle panel features a woman standing within a large geometric yellow wall opening, dressed in a yellow top and brown skirt. The right panel displays a man in a dark grey t-shirt and green shorts standing amidst lush tropical foliage. Each panel includes the brand logo at the bottom centre of the white border. The lighting is bright and directional, emphasizing bold colour contrasts and clean architectural lines.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign