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Plum leather Loewe handbag with chunky gold chain strap displayed against a miniature red brick architectural background.

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This campaign image for Loewe Pre-Fall 2024, photographed by Juergen Teller, showcases a plum leather handbag with a chunky gold chain strap. The soft, gathered leather bag is positioned centrally against a detailed miniature red brick architectural background featuring white-framed windows and a small balustrade. The bold Loewe brand name appears in large black typography across the upper portion of the frame. The lighting is direct and clear, accentuating the smooth texture of the luxury handbag and its metallic hardware.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

plum leather handbagleather handbaghandbaggold chain strapchain straploewe handbag

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Bags & Accessories

Background

Residential Building

Context

Advertising Campaign
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