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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Plum leather Loewe handbag with chunky gold chain strap displayed against a miniature red brick architectural background.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

plum leather handbagleather handbaghandbaggold chain strapchain straploewe handbag

Description

This campaign image for Loewe Pre-Fall 2024, photographed by Juergen Teller, showcases a plum leather handbag with a chunky gold chain strap. The soft, gathered leather bag is positioned centrally against a detailed miniature red brick architectural background featuring white-framed windows and a small balustrade. The bold Loewe brand name appears in large black typography across the upper portion of the frame. The lighting is direct and clear, accentuating the smooth texture of the luxury handbag and its metallic hardware.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Plum (70%)
Gold (30%)

Background

Residential Building

Context

Advertising Campaign