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  • ·Loewe Pre-Fall 2024 Ad Campaign Editorial by Juergen Teller
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Close-up of a person holding a large black leather bucket bag against a miniature architectural background for Loewe.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

black leather bucket bagleather bucket bagbucket bagblack bagbag

Description

This image from the Loewe Pre-Fall 2024 ad campaign features a black leather bucket bag held prominently in the foreground against a miniature brick building model. The photograph, captured by Juergen Teller with creative direction by Dovile Drizyte and Jonathan Anderson, employs direct lighting and sharp framing to highlight the textures of the leather handbag and denim straps. The composition integrates whimsical scale play with high-fashion accessories. Visible text across the top reads LOEWE in large black characters.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Denim (40%)

Context

Advertising Campaign