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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Bright lime green Loewe puzzle edge bag resting on green grass in front of a miniature stone castle model

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

lime green loewe puzzle edge bagloewe puzzle edge bagpuzzle edge baggreen handbagloewe handbag

Description

This vertical campaign image for the Loewe Pre-Fall 2024 ad campaign features a bright lime green leather Puzzle Edge handbag positioned prominently on patch grass. The bag rests directly in front of a rustic, miniature stone castle model with detailed masonry and arched alcoves. Bold black sans-serif typography spelling LOEWE anchors the top of the frame. The photograph was shot by Juergen Teller with natural daylight and vivid color saturation.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Lemon (100%)

Background

House

Context

Advertising Campaign