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Model standing outdoors wearing an olive corduroy coat and trousers next to a tall green hedge for Loewe Pre-Fall 2024 campaign

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller. The composition features a central model standing outdoors on an asphalt path next to a tall, manicured green hedge and a light-colored wall. The model is dressed in an olive green corduroy coat and matching trousers, paired with a dark blue scarf-like tie, blue slip-on shoes, and a slouchy white leather handbag featuring a metallic chain handle. Large white typography reading LOEWE spans the top of the frame. The natural daylight and direct, unvarnished style highlight the textured fabrics and distinctive apparel details.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

woman standing outdoorswoman in olive coatolive coatcorduroy coatolive trouserswhite handbagleather handbagblue scarfmodel posing

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign
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