Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This image is part of the Loewe Pre-Fall 2024 advertising campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte. Model Alison Oliver is seated centrally on a textured blue surface, wearing a matching light-wash denim ensemble featuring a high-collared jacket with an integrated tie detail and wide-leg trousers. She holds a structured dark burgundy leather handbag across her lap. The background consists of vertical wooden planks with natural grain patterns, framed above by large white serif typography spelling the brand name. The lighting is bright and even, highlighting the textures of the denim and the smooth finish of the leather bag.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Wood Texture

Context

Advertising Campaign