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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Loewe straw basket bag resting on a grassy lawn with miniature toy sheep scattered around

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

straw basket bagbasket bagstraw bagloewe bagblack leather handles

Description

This image from the Loewe Pre-Fall 2024 ad campaign features a straw basket bag with black leather handles resting on a vibrant green lawn. Numerous miniature toy sheep are scattered across the grass around the bag, creating a playful and surreal diorama effect. Bold black typography spelling LOEWE is prominent across the top edge of the frame. The composition is shot from a high angle, capturing the textural details of the woven straw and the surrounding grass under natural daylight.

Style

Editorial, Artistic, Vertical, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Camel (60%)
Jet Black (40%)

Background

Garden

Context

Advertising Campaign