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  • ·Loewe Pre-Fall 2024 Ad Campaign by Juergen Teller
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Giant sculptural brown boot shoe and toy truck standing outdoors on a concrete ledge in a miniature village setting

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

giant brown bootbrown bootboottoy truckyellow trucktruck

Description

This photograph for the Loewe Pre-Fall 2024 ad campaign, shot by photographer Juergen Teller, features a surreal juxtaposition of scale within a miniature village setting. A towering, sculptural dark brown boot with a high heel stands upright against a concrete structure, accompanied by a small yellow toy truck resting on the stone ledge below. The composition plays with miniature architecture and oversized fashion pieces outdoors in Beaconsfield, England. Large white bold typography reading LOEWE spans across the upper portion of the frame.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Golden Yellow (30%)
Medium Grey (20%)

Background

House

Context

Advertising Campaign