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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Close-up of a white pump shoe with a red rose heel against a miniature building exterior backdrop

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

white pump shoewhite pumppump shoered rose heelrose heelwhite skirtpleated skirt

Description

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction from Jonathan Anderson and Dovile Drizyte, and styling by Benjamin Bruno. The composition highlights a white pump shoe featuring a striking sculptural heel shaped like a red rose, worn with a pleated white skirt. The subject is posed against a textured miniature building exterior backdrop at Beaconsfield in England, creating a playful juxtaposition of scale. The shot employs natural lighting with crisp details and a clean focus on the footwear.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Crimson (30%)

Background

House

Context

Advertising Campaign