Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This image for the Loewe Pre-Fall 2024 ad campaign features a gathered yellow leather handbag suspended prominently in the foreground against a miniature architectural backdrop. Photographed by Juergen Teller, the composition places a mustard yellow leather purse equipped with a thick gold chain strap and knotted drawstring ends directly in front of a small-scale neoclassical building model complete with a clock face and windows. Bold black typography displaying the Loewe brand name spans the upper edge of the vertical frame. The natural daylight evenly illuminates the textured leather surface and the intricate details of the miniature structure behind it.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Residential Building

Context

Advertising Campaign