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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Person holding up a yellow leather handbag with a chunky chain strap against a miniature model building background

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

yellow leather handbagleather handbagyellow handbaghandbagchunky gold chain strapgold chain strapchain strap

Description

Part of the Loewe Pre-Fall 2024 ad campaign, this image was photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte. A person's arm is raised prominently, holding a gathered yellow leather handbag by its chunky gold chain strap. The bag features knotted drawstring details on the sides and the Loewe logo stamped near the base. In the background, a detailed miniature architectural building and lush foliage are visible, adding a playful scale contrast. Bold serif typography reading LOEWE spans the top of the frame.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Mustard (90%)
Gold (10%)

Background

Set-dressed

Context

Advertising Campaign