Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This image is part of the Loewe Pre-Fall 2024 ad campaign photographed by Juergen Teller. The composition features model Alison Oliver standing behind a detailed miniature stone castle model set outdoors, holding up a dark olive green leather handbag with a chain strap. She wears an avant-garde draped green plaid dress with cutout details. The background shows a white studio backdrop board outdoors surrounded by garden shrubbery and miniature architectural elements. The lighting is natural daylight, capturing crisp details across the stone textures and the fabric of the dress. Large black bold text reading LOEWE spans across the top edge of the frame.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign