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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Archie Madekwe wearing a colorful patterned turtleneck and holding a brown leather bag outdoors against miniature buildings.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

archie madekwearchie madekwe holding bagman in colorful turtleneckcolorful turtleneckturtleneck sweaterbrown leather bagleather shoulder bagbrown bag

Description

This image from the Loewe Pre-Fall 2024 ad campaign features actor Archie Madekwe seated outdoors, photographed by Juergen Teller. He wears a vibrant multicolored diamond-patterned turtleneck sweater, dark trousers, and light-colored footwear while holding a structured brown leather shoulder bag. The model is posed against a whimsical background of miniature model buildings and manicured greenery, creating a playful juxtaposition. Natural daylight illuminates the scene, highlighting the textures of the knitwear and leather accessories.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (30%)

Background

Set-dressed

Context

Advertising Campaign