Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This vertical portrait features actor and model Dan Levy as part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller. Levy is shown from the chest up wearing a dark leather jacket with a wide beige shearling lapel, black eyeglasses, and an expressive, direct gaze toward the camera. In the foreground, he holds up a large structured burgundy leather tote bag with thin straps, while pointing downward with his other hand. The setting is a detailed outdoor model village display with miniature building facades and tiled roofs visible directly behind him. The composition employs a playful editorial style under natural outdoor lighting, highlighting the textures of the leather bag and shearling collar.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign