BrandLoewe
ProjectPre-Fall 2024 Ad Campaign

Loewe Pre-Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Fashion campaign image featuring Sophie Wilde photographed by Juergen Teller for Loewe Pre-Fall 2024. The subject stands outdoors leaning against a low stone wall and decorative castle turret, wearing a textured brown fur jacket over a black draped top, light wash denim trousers, and fur boots, while holding a matching denim handbag with white rope handles. The natural daylight highlights the tactile materials against a landscaped green hedge and overcast sky. The bold serif brand text 'LOEWE' is overlaid across the top of the vertical frame.
Style
Editorial, Lifestyle, Vertical, Grainy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (40%)
Denim (40%)
Jet Black (20%)
Background
House
Context
Advertising Campaign




