Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This vertical advertising image for the Loewe Pre-Fall 2024 campaign features actress Lesley Manville photographed by Juergen Teller. She is posed upright over a detailed miniature model village landscape, holding a dark burgundy leather handbag up toward the camera. She wears an olive green draped wrap top, a pleated white midi skirt, and white low-heeled shoes. The shot is captured from a high-angle perspective, creating a playful surrealist scale effect. The natural daylight illuminates the outdoor model scene, featuring tiny model houses, fences, and manicured green turf.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign