Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction by Dovile Drizyte and Loewe Creative Director Jonathan Anderson. The composition features a young male model leaning over a miniature model village display, holding up a brown leather shoulder bag. He wears a textured brown sweater, looking directly toward the camera with a neutral expression. The miniature buildings and cobbled streets create a surreal, playfully scaled background environment. The lighting is natural and direct, characteristic of Teller's signature editorial style.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign