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Young man holding a brown leather shoulder bag over miniature model village houses for Loewe ad campaign

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction by Dovile Drizyte and Loewe Creative Director Jonathan Anderson. The composition features a young male model leaning over a miniature model village display, holding up a brown leather shoulder bag. He wears a textured brown sweater, looking directly toward the camera with a neutral expression. The miniature buildings and cobbled streets create a surreal, playfully scaled background environment. The lighting is natural and direct, characteristic of Teller's signature editorial style.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

man holding leather bagman holding bagleather bagbrown leather bagyoung manman

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalClean

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign
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