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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
070 Shake holding a bright green Loewe handbag against a brick wall with exposed bare branches.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

070 Shake holding green handbag070 Shakegreen handbaglime green handbagLoewe handbagpurple t-shirtbeige trousersperson holding handbagwoman holding handbag

Description

This image is part of the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte. The portrait features artist and model 070 Shake standing against a textured background of a brick wall covered in bare branches and miniature decorative figures. 070 Shake wears a purple t-shirt with grey trim and beige trousers, holding up a lime green Loewe puzzle handbag. The lighting is bright and direct, highlighting the vivid colors of the clothing and accessories against the rustic outdoor setting.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Violet (50%)
Beige (50%)

Context

Advertising Campaign