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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Man wearing an olive green suit straddling a model railway bridge holding a matching backpack in Loewe campaign

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

man straddling railway bridgeman in olive green suitolive green suitgreen suitsuitolive green backpackleather backpackbackpackman wearing suit

Description

This image for the Loewe Pre-Fall 2024 ad campaign was photographed by Juergen Teller at Beaconsfield in England, featuring actor Enzo Vogrincic. The subject is captured in an unconventional pose, straddling a miniature railway track and rocky diorama landscape wearing an oversized olive green suit jacket and trousers. He holds a matching olive leather backpack between his legs, completing the look with black boots. The composition features bold branding with the Loewe name across the top and natural outdoor lighting, creating a surreal and striking editorial visual.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Olive (70%)
Jet Black (30%)

Background

Park

Context

Advertising Campaign