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Brand
Loewe
ProjectPre-Fall 2024 Ad Campaign
Loewe yellow woven leather handbag resting on gravel in front of a miniature model village building.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

yellow woven leather handbagyellow handbagwoven handbagleather handbagyellow woven bagwoven bagleather bag

Description

This vertical campaign image for Loewe features a yellow woven leather handbag positioned on a gravel surface outdoors. The bag serves as the central hero object, displaying textured woven patterns alongside smooth leather structural panels embossed with the Loewe logo. In the background, the lower portion of a miniature half-timbered model village building with windows and display shelves provides a whimsical, miniature-scale setting. The lighting is direct and natural, illuminating the textured materials clearly. The image was captured by photographer Juergen Teller as part of the Pre-Fall 2024 ad campaign.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Mustard (100%)

Background

Residential Building

Context

Advertising Campaign