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Loewe denim boot resting on a paved patio beside a miniature swimming pool with a diving figure

Loewe Pre-Fall 2024 Ad Campaign 2024

About

This image from the Loewe Pre-Fall 2024 ad campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte, presents a playful surrealist composition. A single denim ankle boot with a stiletto heel rests upright on a light-colored paved patio surface. Below the boot, a miniature swimming pool contains blue water with dark organic debris and features a tiny figure standing on a diving board. Bold white LOEWE typography runs across the top of the frame. The high-angle perspective and unconventional juxtaposition capture a whimsical narrative style characteristic of the brand's seasonal presentation.

Brand

Loewe

Project

Loewe Pre-Fall 2024 Ad Campaign 2024

Keywords

denim bootdenim ankle bootbootminiature swimming poolswimming poolpoolstone patiopatio

Credits

Jonathan Anderson
Loewe Creative Director
Dovile Drizyte
Creative Director
Juergen Teller
Photographer
Alison Oliver
Models
Archie Madekwe
Models

Styles

EditorialVerticalSurrealRaw

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Carpark

Context

Advertising Campaign
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