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BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Black leather bucket bag with a braided strap set against a miniature model horse scene for Loewe Pre-Fall 2024

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

black leather bucket bagleather bucket bagbucket bagblack bagbraided strapleather strap

Description

This image from the Loewe Pre-Fall 2024 ad campaign features a black leather bucket bag as the central subject. The bag stands on a miniature grassy landscape featuring a small model horse and white fence, juxtaposed against a plain white studio backdrop. A tall braided leather handle with a metallic button accent extends upwards through the composition. Bold black typography reading Loewe is displayed across the upper portion of the frame. Juergen Teller captured the photograph, showcasing clean composition and crisp lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Camel (30%)

Background

White Seamless

Context

Advertising Campaign