Loewe Pre-Fall 2024 Ad Campaign 2024

Description

This campaign image for the Loewe Pre-Fall 2024 collection features actress Alison Oliver standing chest-deep in water at a miniature village setting. Photographed by Juergen Teller with creative direction by Jonathan Anderson and Dovile Drizyte, the subject wears a tailored grey double-breasted blazer and holds a dark pink leather shoulder bag aloft. The composition is captured with natural daylight, casting realistic reflections across the water surface while the bold LOEWE masthead frames the upper edge. Styling is credited to Benjamin Bruno, with hair by Kei Terada, makeup by Daniel Sallstrom, and manicure by Ama Quashie.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign