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  • ·Loewe Pre-Fall 2024 Ad Campaign featuring Alison Oliver
BrandLoewe
ProjectPre-Fall 2024 Ad Campaign
Alison Oliver in a grey blazer stands waist-deep in water holding a magenta Loewe bag with a gold chain strap against a garden bridge background.

Loewe Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Dovile Drizyte
Dovile DrizyteCreative Director
Juergen Teller
Juergen TellerPhotographer
Alison Oliver
Alison OliverModels
Archie Madekwe
Archie MadekweModels
Dan Levy
Dan LevyModels
Enzo Vogrincic
Enzo VogrincicModels
Lesley Manville
Lesley ManvilleModels
Sophie Wilde
Sophie WildeModels
070 Shake
070 ShakeModels
and Alfie Anderson
and Alfie AndersonModels
Benjamin Bruno
Benjamin BrunoStylist
Kei Terada
Kei TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Bekonscot Model Village
Bekonscot Model VillageLocation
Beaconsfield
BeaconsfieldLocation
England
EnglandLocation

Tags

alison oliver

Description

Actress Alison Oliver is featured in the Loewe Pre-Fall 2024 ad campaign, standing waist-deep in a murky pond. She wears a structured grey double-breasted blazer with her hair styled in a wet-look. In one hand, she holds a magenta leather hobo bag featuring a distinctive gold chain handle. A white miniature wooden bridge is visible in the background, creating a surreal juxtaposition. The composition is centered, highlighting the contrast between the professional tailoring and the unusual aquatic setting. Bright, flat lighting defines the scene, emphasizing the textures of the blazer fabric and the smooth leather of the handbag.

Style

Editorial, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses