BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 2023 ad campaign features a model standing outdoors wearing a long, belted denim coat. The composition is captured vertically in monochrome with high-contrast framing, set against a garden environment with visible foliage and architectural elements. Large black typographic overlay cuts across the foreground displaying the brand name. The styling is directed by Georgia Pendlebury, with hair by Claire Grech and makeup by Thomas De Kluyver, captured by photographer Arnaud Lajeunie under the art direction of Christopher Simmonds.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Designer Fashion
Color
Charcoal (60%)
Jet Black (40%)
Background
Garden
Context
Advertising Campaign