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Brand

Project'Proxy 2.0' 2023 Ad Campaign

Low angle view of a model in a printed jacket holding up a red smartphone against an overcast sky and lush green hedge.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault

Alexandre ArsenaultKNWLS Creative Director

Bellhouse Markes

Bellhouse MarkesAgency

Christopher SimmondsArt Director

Arnaud LajeuniePhotographer

Alva ClaireModels

Blythe WestModels

Evelyn PhenixModels

Gabriella Jameson

Gabriella JamesonModels

Georgia PendleburyModels

Fior HarcourtModels

Greta SpakeModels

Laura Elizabeth Eldridge

Laura Elizabeth EldridgeModels

Lena-Marie Zöchmeister

Lena-Marie ZöchmeisterModels

Liza BensonModels

Lydia WalkerModels

Mia (Xiruo) Min

Mia (Xiruo) MinModels

Mia ReganModels

Millicent Penner

Millicent PennerModels

Molly RobinsonModels

Rain RobinsonModels

Takiyah BlaizeModels

Wendi ShenModels

Zoe EllisModels

Georgia PendleburyStylist

Claire GrechHair

Thomas De KluyverMakeup

Gabrielle Lawrence

Gabrielle LawrenceCasting Director

People-FileCasting Director

Tags

woman holding red smartphone woman holding smartphone woman taking selfie holding red phone red smartphone red phone case printed jacket graphic jacket fuzzy knit sleeve

Description

Captured from an extreme low angle looking upward, a model holds a bright red smartphone overhead against a backdrop of soft clouds and dense green foliage. The subject wears a structured graphic-printed jacket over a fuzzy textured yellow knit top. Natural diffused daylight illuminates the outdoor composition, contrasting the lush garden greens with the pale blue and white sky. Art directed by Christopher Simmonds and photographed by Arnaud Lajeunie for the KNWLS 'Proxy 2.0' campaign.