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Low angle view of a model in a printed jacket holding up a red smartphone against an overcast sky and lush green hedge.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

Captured from an extreme low angle looking upward, a model holds a bright red smartphone overhead against a backdrop of soft clouds and dense green foliage. The subject wears a structured graphic-printed jacket over a fuzzy textured yellow knit top. Natural diffused daylight illuminates the outdoor composition, contrasting the lush garden greens with the pale blue and white sky. Art directed by Christopher Simmonds and photographed by Arnaud Lajeunie for the KNWLS 'Proxy 2.0' campaign.

Brand

KNWLS

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

woman holding red smartphonewoman holding smartphonewoman taking selfieholding red phonered smartphonered phone caseprinted jacketgraphic jacketfuzzy knit sleeve

Credits

Alexandre Arsenault
KNWLS Creative Director
Bellhouse Markes
Agency
Christopher Simmonds
Art Director
Arnaud Lajeunie
Photographer
Alva Claire
Models

Styles

VerticalCommercial

Techniques

Natural light

Industries

Designer Fashion

Background

Overcast Sky

Context

Advertising Campaign
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