BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
Captured from an extreme low angle looking upward, a model holds a bright red smartphone overhead against a backdrop of soft clouds and dense green foliage. The subject wears a structured graphic-printed jacket over a fuzzy textured yellow knit top. Natural diffused daylight illuminates the outdoor composition, contrasting the lush garden greens with the pale blue and white sky. Art directed by Christopher Simmonds and photographed by Arnaud Lajeunie for the KNWLS 'Proxy 2.0' campaign.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Designer Fashion
Color
Medium Grey (50%)
Mustard (30%)
Scarlet (20%)
Background
Overcast Sky
Context
Advertising Campaign