Brand
Project'Proxy 2.0' 2023 Ad Campaign

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
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Description
Shot for the KNWLS 'Proxy 2.0' 2023 advertising campaign, a model reclines on grass while capturing her own reflection in a large outdoor rolling mirror. She wears a printed crop top with cap sleeves, a matching low-rise mini skirt, and tall brown lace-up boots. A bright flash reflects off the smartphone screen, casting a lens burst against the lush green foliage and garden trees visible in the mirror's reflection and surroundings. Art directed by Christopher Simmonds and photographed by Arnaud Lajeunie.



