BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This fashion campaign portrait from the KNWLS Proxy 2.0 project features a model outdoors in a textured denim jacket and matching mini skirt with utility pockets and a wide studded belt. The model has long dark hair and bleached brows, posing against a soft-focus natural backdrop with trees and a wooden fence. Captured by photographer Arnaud Lajeunie with art direction by Christopher Simmonds, the image utilizes natural light and a monochrome or desaturated color grading to highlight the tactile finish of the garments.
Style
Editorial, Vertical, Commercial, Desaturated
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Charcoal (100%)
Background
Garden
Context
Advertising Campaign