BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 2023 ad campaign features a model posed against a clean, neutral background. Large, bold typographic elements overlay the composition vertically. The subject wears a patterned long-sleeve top and denim jeans with a wide belt. The lighting is clean and directional, highlighting the textures of the apparel and the graphic framing of the shot. The image was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Typography, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (30%)
Pure White (40%)
Denim (30%)
Background
White Seamless
Context
Advertising Campaign