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·KNWLS Proxy 2.0 Campaign Denim Mirror Portrait

Brand

Project'Proxy 2.0' 2023 Ad Campaign

Model in a long denim coat taking a mirror selfie through an ornate weathered wooden frame outdoors in a lush garden.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault

Alexandre ArsenaultKNWLS Creative Director

Bellhouse Markes

Bellhouse MarkesAgency

Christopher SimmondsArt Director

Arnaud LajeuniePhotographer

Alva ClaireModels

Blythe WestModels

Evelyn PhenixModels

Gabriella Jameson

Gabriella JamesonModels

Georgia PendleburyModels

Fior HarcourtModels

Greta SpakeModels

Laura Elizabeth Eldridge

Laura Elizabeth EldridgeModels

Lena-Marie Zöchmeister

Lena-Marie ZöchmeisterModels

Liza BensonModels

Lydia WalkerModels

Mia (Xiruo) Min

Mia (Xiruo) MinModels

Mia ReganModels

Millicent Penner

Millicent PennerModels

Molly RobinsonModels

Rain RobinsonModels

Takiyah BlaizeModels

Wendi ShenModels

Zoe EllisModels

Georgia PendleburyStylist

Claire GrechHair

Thomas De KluyverMakeup

Gabrielle Lawrence

Gabrielle LawrenceCasting Director

People-FileCasting Director

Tags

model taking mirror selfie mirror selfie denim trench coat denim coat long denim coat washed denim holding smartphone wet hair look

Description

A campaign image for the KNWLS 'Proxy 2.0' collection captured by Arnaud Lajeunie with art direction by Christopher Simmonds. The composition frames a model taking a smartphone mirror selfie through an antique, heavily textured wooden mirror outdoors. Wearing a full-length washed denim coat with wet, dark hair falling across the face, the subject is reflected against bright green garden greenery and natural daylight.