BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This monochrome fashion editorial image for the KNWLS Proxy 2.0 ad campaign features a model standing outdoors against a dense woodland background of trees and foliage. The model wears a long, belted coat with structured lapels and carries a small handbag, captured with soft natural lighting and film grain. The composition is vertical, presenting a stark, elegant portrait styled by Georgia Pendlebury and photographed by Arnaud Lajeunie with art direction by Christopher Simmonds.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Jet Black (30%)
Background
Forest
Context
Advertising Campaign