David Jones Express Yourself 2019

Description

This fashion campaign image for the David Jones project Express Yourself features model Fernanda Ly walking dynamically down a city street. She wears a long, patterned plaid trench coat paired with black buckled boots. Her long, vibrant pink hair streams backward in motion against an urban backdrop of classic stone architecture and cobblestones. Natural lighting illuminates the outdoor scene, capturing a candid, energetic moment styled by Sam Addington and photographed by Darren Mcdonald.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign