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BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Woman with red hair taking a selfie on a carpeted staircase wearing a brown jacket with a fluffy faux-fur trimmed hood.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

fur hood jacketbrown jacket with fur hoodjacket with fur hoodfaux fur hood jacketred hair womanwoman with red hairwoman taking selfiemirror selfie

Description

A portrait styled as a casual selfie taken on a carpeted staircase for the KNWLS Proxy 2.0 campaign. The subject features vibrant red hair and wears a brown hooded jacket with prominent faux-fur trim while holding a decorated smartphone. The domestic interior setting features neutral walls and a white balustrade illuminated by soft ambient indoor lighting.

Style

Vertical, Commercial, Raw

Techniques

Soft Light

Industries

Designer Fashion

Color

Taupe (50%)
Camel (30%)
Scarlet (20%)

Background

Hallway

Context

Advertising Campaign