KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

Captured by photographer Arnaud Lajeunie for the KNWLS Proxy 2.0 ad campaign, this image features a model crouching on a lush green lawn while capturing a selfie with a bright yellow smartphone. The model wears a fitted yellow jacket and distressed trousers, styled by Georgia Pendlebury with art direction by Christopher Simmonds. Natural daylight illuminates the garden setting, highlighting the textures of the foliage and apparel.